In February 2025, Article 4 of the EU AI Act came into force. Every European company with employees using AI systems became legally required to ensure those employees had "sufficient AI literacy."
What followed was predictable. Big consulting firms started selling €60,000 advisory engagements. Law firms launched €1,200-per-person seminars on Annexes III and IV. AI evangelists sold ChatGPT productivity courses with a thin compliance veneer.
None of these were what most companies actually needed. Mid-sized companies (100 to 300 employees, real budgets but not enterprise spend) were stuck between options that didn't fit. Too expensive on one end, too superficial on the other.
Article Four was built for that gap. Practical training, delivered by people who actually deploy AI in production, priced for companies that take compliance seriously without treating it as an enterprise consulting engagement.